Polling

I established Curia Market Research in 2004.  Since then I have designed questions and analysed the results for over 500 polls and focus groups.

I have provided polling services to four New Zealand Prime Ministers. Curia has done polls and focus groups for over 100 different clients ranging from large multinationals to small non-profit groups, as well as many political parties and candidates.

I am a member of the Research Association of New Zealand and played a leading role in the formulation of the NZ Political Polling Code.

My speciality is understanding what information clients need in order to make good decisions and designing questions that will elicit that information. This is why I say that polling is an art, not just a science.

Curia’s website has a calculator on it that allows you to estimate the cost of a poll, based on how many responses and questions you desire.